SPM #511: Turning Website Visitors Into Customers
In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites to collect customer contact information and enroll them in a text club.
Chapters
00:00 Introduction
00:33 Converting Website Visitors
01:29 Capturing Customer Information
03:07 Using Web Forms and Text Clubs
04:27 Conversion Rates and Benefits
05:19 Starting with Text Messaging
06:15 Conversion Rates for Web Forms
08:06 Creating Profitable Offers
09:06 The Value of Phone Numbers and Emails
09:40 The Power of Text Messaging
10:22 The Limitations of Email Marketing
11:19 Automating Text Messaging
12:08 The Directness of Text Messages
13:29 Onboarding and Launching Boostly
15:44 Simplifying Marketing for Operators
17:41 Pricing and Pay-for-Use Model
19:44 Results-Driven Marketing
20:38 Getting Started with Boostly
21:13 Preference for SMS Communication
22:40 The Impact of Text Marketing
23:18 Opt-In Nature of Text Messages
24:00 Conclusion
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