446: How to Position Yourself as an Expert with Erin Jeanne McDowell

Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell.

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Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell.

How to Position Yourself as an Expert

Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing.

Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel.

She has come to be one of the leading experts on baking in the online space and you’ll learn lots of her secrets in this great interview!

In this episode, you’ll learn:

How Erin’s entrepreneurial journey as a food creator started.
The importance of prompts in writing.
How she has approached the promotion of her cookbooks.
Her strategy for creating multiple forms of content (without getting too overwhelmed).
What it is like creating content for Food52 vs. her brand.
How she thinks about her schedule and productivity.
How she has become the ultimate expert in baking as a content creator.

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