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Did you see this video from Billy’s Sushi pop up on your Instagram feed around Valentines Day? I did. And I knew it was the work of my “Dishing With Stephanies Dish” latest podcast guest, Hector Cortes, CEO of Snack Media Group.

It was really fun connecting with Hector a few weeks back to talk about social media trends and how video content creators are changing the media landscape for small businesses in the age of TikTok and Reels.

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Did you see this employment video from Deans Home Services that featured some of the most recognizable Twin Cities small business founders? It’s unlike any recruitment video you have seen before.

Here is his Hector’s latest video that explains one of the strategies his content creators are utilizing to help Twin Cities businesses get a leg up in the world of social media.

Listen to the Podcast and hear more about how social media is changing the way we consume marketing messages and what curious content creators are doing to stand out in a crowded field. I loved hearing Hector’s point of view and think their team is doing some really fun social media marketing for some of my favorite local businesses.