Ep. 335 • Is Your Business BTC Searchable to New Clients? w/ Ray Hornback
Ray Hornback, founder of @thebobco online edu and owner of @voltagesalon made a major career change by going to hair school later in life. He shares his path to the industry, as well as the current trends in haircuts and his approach to client consultations. We also discuss his approach to social media and how he completely changed the content he posts after reviewing his Instagram account.
This week's topics:
• Going to hair school later in life; big career change
• Educating for MOB
• Focusing on haircutting vids on IG after looking at analytics
• Changes in client behavior
• Social Media Presence & Generating Activity on Instagram
• The Importance of Being Searchable & Potential Clientele
• Difficult Conversations with Clients
• Hair Horror Story
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