How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha | Ad Age Marketer's Brief | lystn | Audio Stories, Podcasts, Originals

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead

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How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha2 months ago

22:24

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