Is the Group Fitness Model Still Viable (and Do Other Models Exist)?
Do you have a business model for your gym?
In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain founder Chris Cooper lay out five gym business models that have been proven to be successful—and that’s based on data from thousands of gyms around the world.
The models are:
1. Group only.
2. Group plus personal training.
3. Group plus high-ticket offers.
4. Semi-private training.
5. Guided access.
Tune in to learn the pros and cons of each model, and then get Coop's full guide to these models via the link below.
In the full guide, “5 Gym Business Models That Work,” you’ll find everything from bulleted executive summaries to spreadsheets full of data, so you can make an informed decision and create the best long-term plan for your gym.
Links
Full guide: "5 Gym Business Models That Work"
Brian Bott on semi-private training
Joe Venuti and Alessandra Bisalti on guided access
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1:21 - Is the group model still viable?
7:51 - Is on-ramp a barrier?
11:53 - Other revenue for group models
18:47 - Semi-private training
27:39 - Guided access and how it works