564. “I need to grow beyond Etsy” | Coaching Session | The Product Boss Podcast | lystn

564. “I need to grow beyond Etsy” | Coaching Session

Time for another Product Boss coaching session! Today we have Yvette Erger who sells wedding gifts– flower girl proposal boxes, bridesmaid gift packages, etc. She feels overwhelmed and doesn’t know where to start in order to improve her business, Luna Forever & Co. She’d love to make enough to retire her husband one day, but has a hard enough time just raising five kids right now. Lots of Product Bosses are in similar situations, so let’s jump in and see what we can do.

First, we talk about setting a concrete goal: How much do you want to make in one year? Three years? Next, we dig into the ideate phase: Are you making the right product and are you selling it to the right customer? Finally we dive into platforms. Right now, Yvette is only on Etsy. We do a little searching and see that Amazon FBA could be an excellent additional revenue stream.

If you have a good product, but just don’t know how to efficiently scale up, make sure to tune into this episode. You’ll learn how to review your current efforts and make plans for new growth. A little coaching can go a long way!

Resources:

Support Yvette’s business at ForeverLunaCo.com
Follow Forever Luna & Co on Instagram: @ForeeverLunaAndCo
Shop Forever Luna & Co on Etsy: www.etsy.com/shop/ForeverLunaandCo/
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