Is Search Engine Marketing Dead?
Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages.
SEM operates on a pay-to-play basis, unlike the gradual ascent of Search Engine Optimization (SEO), which strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results.
Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process.
For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more:
Connect with me directly: ✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/ ????- LinkedIn: linkedin.com/in/herb-r-anderson-mba????-503546b ????- Website: https://dealertalk.io/ ????- Cell phone: 702.526.0900
????DealerTalk Partner Program
In partnership with:
Highlights:
- 00:00 Introduction.
- 02:30 How do I want these new short episodes to be
- 05.00 What is Performance Max (P-max)
- 7:00 Why vehicle listing ads are doing better than traditional search ads
- 10:30 Make sure you are running P-Max campaigns fully, not just VAs
- 11:15 My SEM startegy
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.