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Are you ready to learn what it takes to have entrepreneurial resilience? In this episode of FOMO Sapiens, we venture into the frosty landscapes of Norway with Seb and Alexander Adams, the dynamic duo behind Varsity Headwear. Join host Patrick McGinnis as we unravel the tale of how heritage, practicality, and a steadfast commitment to quality propelled Varsity Headwear from a local venture to an international success story. Tune in to discover the enduring power of specialization, the importance of cultural appreciation in brand identity, and the strategic insights that have shaped Varsity's evolution into a market leader. Learn more about your ad choices. Visit megaphone.fm/adchoices