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Vivek Khandelwal was recently invited over as a guest to the SaaS Growth Show with Raj Swaminathan. He talked about the iZooto journey of 60 Billion Notifications Per Month, 1100 Customers a the $1 Million ARR From India a South East Asia, and our global expansions.  The conversation covered some important points like: 1. Owned Media Channels - Often Overlooked a Underestimated For Customer Engagement a Retention  2. News a Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation  3. Obsessive Focus On Delivering One Promise Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale  4. Using the "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Latter To Paid Customers 5. Land a Expand - Upsell a Cross-Sell Growth Strategy To Increase Value Of Business From Existing Customers 6. In High Language Barrier SEA Markets - Going After a Acquiring Top Customers Creates FOMO a Cascades Into Automatic Interest a Pull From Other Prospects In the Niche. 7. Innovative Co-Marketing a Strategic Alliance With AdPushUp To Fuel Growth In New Markets