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Kari Poppleton is a sales/marketing/business/revenue data detective!

In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business.

Kari helps CEOs and CMOs track and analyze the right data the right way.

We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis.

We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them.

She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.

 https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers 

Takeaways

• Numbers play a crucial role in business and can help drive growth and decision-making.
• Many people have a resistance to numbers and may need support and guidance to overcome it.
• Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success.
• Proactive planning and creating a safe and supportive environment are key to embracing data analysis.

Chapters

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