Episode 1 - Done a Gone
In this episode, we explore DaG and their disastrous ad campaign that caused the brand to face a huge backlash from Chinese consumers, something they are still trying to recover from. We will walk through a timeline of events and summarise with how we can try to avoid recreating a situation like this. Chinese marketing is a difficult area to navigate and we want to offer a greater level of guidance for you and your brand. Support the show (https://www.patreon.com/syskcm)