#182: How to Have Brand-Like Confidence with Keka DasGupta
What do Nike, Disney, IKEA, American Express, Mercedes-Benz, and Santa (yes, jolly old Saint Nick) have in common? They’ve all called upon Keka DasGupta to build their branding and marketing strategies. Today, as a global keynote and TEDx speaker, Keka empowers people to build unstoppable brand-like confidence (imagine being as confident as Prada, Apple, Coca-Cola, etc.). After all, have you ever met a brand with low self-esteem?
Chapters
00:26 - Meet Keka DasGupta
02:48 - What makes a good brand
05:50 - People-pleasing weakens your brand
10:03 - Focus on your biggest fans and build community
14:48 - Building self-confidence in your brand
20:30 - Unapologetically promote yourself
25:57 - Share, don't withhold, your gifts
33:28 - Dealing with negativity bias
39:30 - Connect with Keka DasGupta
To learn more about Keka DasGupta and her work, visit her website. You can also stay connected with Keka by following her on Instagram, LinkedIn, and YouTube.
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