Media Buyers Manual - Episode 2 with David Herrmann
The Herrmann-ator joins us on episode 2 of the Media Buyers Manual - which really is all things a Media Buyer should know or can benefit from knowing! David has managed over $100m in Paid Ad Spend, with his ecom clients typically ranging from 500k - 1.5m / month in spend - he know's what he's doing! We talk about things like: - Police Chases - Interesting Projects (indie bands on MySpace to the Bill and Melinda Gates Foundation!) - Facebook Ads -- Custom Conversions vs. Standard Conversions + UTM's - Key KPI's he looks for to scale - The 3 Levers and his #1 Lever of Control as a Media Buyer - How to Test Creative effectively (it's an art!) - Your Mindset as a Media Buyer - Other Platforms like Snapchat, TikTok, Pinterest (very interesting!) - Quickfire Round - Yes / No answers You'll be entertained by this interrogation-style QaA - with podcasts going forward we've added a co-host to intro more conversation instead of straight-up questions (although they will remain in a capacity). Media Buyers, Digital Marketers, listeners, random people who're reading this - thank you and I hope you enjoyed David's insights! Check him out at: https://twitter.com/herrmanndigital for Police Chases and Facebook Ads Chat P.S. I didn't even bring up how The Herrmann-ator has probably the worst FB Ads Dashboard luck in terms of Errors... maybe next time he comes on! ------- Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads ???????????? https://gum.co/fb-ad-cut-off-chart