Want A Great Business Idea? Find A "Cohort"
When you're looking to solve a problem or start a new business, Future CEO Rishi Mandal has a brilliant tactic: Find cohorts of people who already solved the problem for themselves, so you can understand their solution, why it works, and how you might scale it. On this episode, Rishi explains how to do this, and how he used it to build his company Future, which is the largest provider of personal training in America.