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From production tools to actual music creation, AI is tearing into every segment of the music industry. The latest fad is the scarily accurate regeneration of artists’ voices: from Drake to Kanye West, Michael Jackson to SP Balasubrahmanyam. But the trend has raised excitement and alarm in equal measure. So while AR Rahman has done it the right way in a recent Rajinikanth film: with permissions and proceeds; the music directors recreating SPB’s voice have earned themselves a lawsuit.

Who owns an artist’s regenerated voice?
Should voices be patented? What copyright laws cover such products?

Get all the details in the latest episode of The Morning Brief podcast hosted by Dia Rekhi as she gets you insights from - Ashish Pherwani, EY India Media & Entertainment Leader, ⁠Anshuman Sharma and Aditya Kalway, A Producer-Singer Duo, ⁠Kavitha Deenadayalan, Lawyer, and ⁠Gautam KM, Partner at K Law.

If you like this episode on AI, check out other interesting episodes like AI and Elections: Deep-Faking Democracy, The ABCs of Building AI in India, The Economic Times Conversations with Sam Altman, CEO, OpenAI, and more!

If you like this episode from Dia Rekhi, check out her other interesting episodes on Apple Takes The Bite Out of The DMA, Google vs Apps: The 3-Year Long Fight Just Heated Up!, BabyBus: Is the TikTok for Toddlers gobbling your personal data?, and more!

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Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. 

Credits: A.R. Rahman, Vivek Sagar - Topic, Permit Room, The Music Podcast

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