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Welcome to *Brand Scientist*, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist. In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the shift from organizational branding to personal branding. As individuals increasingly become brands themselves, showcasing their skills and expertise, we'll explore the key skills, especially soft skills, that are essential for personal branding success. Additionally, we'll examine the role that AI is playing in this transformation, from automating tasks to providing valuable insights into audience preferences. Whether you're an entrepreneur, freelancer, or simply interested in enhancing your personal brand, join me as we uncover the strategies and insights that will help you thrive in this new era of brand.