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The conversation discusses the first marketing mistake, which is doing what everyone else is doing. It highlights the poor results that come from following the crowd and not standing out. The subtopics covered include not marketing at all, not tracking marketing, not providing great customer service, not training the team, having a know-it-all mentality, and fear of taking action. The conversation emphasizes the importance of evaluating and improving marketing strategies, answering the phone properly, and learning from companies that excel in customer service.

Resources:

• Dental Practice Growth Webinar