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Coaching is a powerful communication technique that helps your people identify their strengths and weaknesses while outlining goals for performance improvement. In this episode, Paul Kingsbury and Toby Ruiz discuss the importance of coaching and performance feedback in leadership development. They explore the attributes of effective coaches, the role of coaching in improving efficiency and personal growth, and how the situational leadership model of coaching fits into different leadership styles. Additionally, they differentiate between performance feedback, coaching, and mentoring, highlighting the unique characteristics of each approach.