lystn

“How to make the best case possible that unites rather than divides.” The things I’m looking at when I’m constructing a thought line. Principles 1. Immersion predates writing. - I don’t need to know everything they think, I need to know what they value: I need to value what they value. - Talk about with the name change. - Note: I’m storing up all that information. 2. My case is only as strong as my weakest argument. - If I’ve got 5 points and 4 are strong, I have a weak argument. If I have 4 points and 4 are strong, I have a strong argument. 3. I’m owning my weak points to defuse them. - I have to be immersed because I need to know what the objection is. I own it and explain why I think it’s still worth it. So important: I’m actually open! Not convincing, just explaining to people my process. 4. Never Approach From Head On - Defense are up! Always approach from an angle! - Politics: Not talking issues and policies; talking priority. - Don’t ever use the thing to talk about the thing: People expect that and so they’re convinced. - Why I use sermon titles. - Always use the thing to talk about another thing. 5. Story is King - Defenses drop in narratives. Not illustration: point. Long parable to immerse.