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Sometimes an insurance niche finds you. Other times, you pave your way based on your passion. On today’s edition of Agency Nation Radio Podcast host Toni Jones, Senior Vice President of Transportation Marketing, at Palomar Insurance Corporation, talks with three independent agents about curating a niche business. Our guests include Ryan Teubner, Producer with Rich & Cartmill, Crystal Fox, Founder and Creator of Beauty Queen Insurance and Lydia Ramos, Account Manager, and Regional Brand Coordinator McGriff highlight how personal passion and industry knowledge play a critical role in defining a successful niche. “Can I marry my passion that I’m used to, that I love, in the beauty industry with insurance?" says Crystal Fox. This episode is a must-listen for anyone curious about the interplay of personal interests and professional opportunities in insurance. Tune in to hear more about their unique stories and practical tips for navigating and succeeding in niche markets. “If you’re going to niche, niche. Whether it's personalized, whether it's construction, whether it's transportation, whether it's beauty, whatever that niche is, immerse yourself in that industry,” says Ryan Teubner, “Understand the forms, endorsements, what you're insuring, but niche. Don't kind of niche.”  Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we’ve got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit https://www.iamagazine.com/podcasts.