Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?
Ian Dallimore is back!With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?Will Outdoor advertising and billboards thrive or dive?Join Ian Dallimore, Vice President of Digital Growth a GM of #Programmatic at Lamar Advertising Company, and myself as we break down:✅ How to position OOH amidst the changing climate✅ The importance of static #billboards in the overall mix✅ What conversations are being had at the national and local levelsConnect with Ian on LinkedIn at...https://www.linkedin.com/in/ian-dallimore-a9910122/Learn more about Lamar Advertising Company at...www.lamar.com Support the show (http://oohswag.com)