Secondhand Clothing Market Worth Billions as Target Enters To Sell Used Clothes
Target is already selling clothes in its stores through the likes of:
- A New Day
- All In Motion
- Original Use
- Goodfellow & Co
- and many more
Whenever I go to Target I actually like to see the clothing collection and got some hoodies myself. To my surprise, a good amount of people from my local Target were also checking it out so I thought to myself that Target must be doing pretty well in this department.
Secondhand clothing is a massive market as many online selling platforms like Poshmark, Facebook Marketplace, Let Go, Mercari, and Depop are being used by people as a side hustle (not to mention thrift stores in general as well)! Others take full advantage of the platforms to make 4-5 figure months.
The multibillion-dollar secondhand clothing market can be a great way for Target to make money via the ThredUp partnership.
Here's a very interesting excerpt from the article via Retail Dive:
"Retailers and brands, many with the help of ThredUp, are working to meet surging demand for secondhand clothing. Shoppers, including many younger ones, increasingly see used goods as a way to find a bargain and to limit consumption in the interest of sustainability.
For Target, the pilot is a way to explore how to better serve customers, including what products to carry and how to offer value, along with furthering its sustainability goals."