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"Connecting great people with great people to do great things." I could leave the show notes right there to tell you everything you need to know about Brian Fanzo. Brian has a deep, deep history with online activities, which began with cyber security in the Department of Defence. Brian has been on stages talking about the online world for many years but what he is currently in demand for is his thought leadership with building communities and audiences. Brian is a social and digital strategist who works with many companies introducing them to the space and or making them better in it. His motto is, "Think Like A Fan" which has led to a movement in personal branding and story telling based on delivering content to your audience that appeals to them because it speaks to them and it is what they want. "Give people access to people, places or experiences that they can't get anywhere else", you build an awesome audience that gets to live through your world virtually.  I love relating what brands do in the social space to what police can do to mirror their success and Brian breaks it right down to show how to that. One of Brian's big points in this episode is being relatable with your audience and that is one of the great benefits of livestream. Authenticity is so vital. Showing how awesome he is, Brian also "recorded" this episode. He actually live streamed it on his Periscope Channel while we were recording. Here's  a bit of technology for you... Brian was in Virginia. I was in Nevada. I was recording via Skype. Brian was broadcasting via Periscope. His recording was published 13 days before mine. Hmmmm You can watch the scope here: https://www.periscope.tv/iSocialFanz/1mnxePAERBEJX I hope you take the time to go and learn more about Brian and follow him in the social space. Website: http://www.isocialfanz.com/    http://www.brianfanzo.com/ TwitterFacebook Snapcode