The 4 Principles of Persuasion

Persuasion might be viewed as a ‘dirty word’ to many, but persuasion today is about personal excellence, sharing the stage, and respecting other peoples’ motivations. Jason Harris, the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency, and author of the bestselling book The Soulful Art of Persuasion joins the pod. In this episode, Jason shares the 4 principles of persuasion and what it takes to win over others.

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Sponsors mentioned in this episode: HashDash

Music by: Blaize Trulson

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