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In this episode, host Karen Piurkowski welcomes Gerhard Grossberger, Director of Telematics Product Management at HARMAN. In his role, he designs new business models with smart products and services. Gerhard has more than 20 years of experience leading professional innovation management for digital connectivity.   Gerhard shares the most recent telematics technology innovations and how it will benefit automakers and consumers alike.   Key Takeaways: [1:05] Gerhard Grossberger explains what Smart Conformal Antenna is [2:19] Why Smart Conformal Antenna was invented and its benefits [4:03] How it compares to the conventional shark fin antenna [5:14] Cost comparison of Smart Conformal Antenna versus a shark fin antenna [6:50] The in-vehicle experience for the consumer and how Smart Conformal antenna improves this [7:49] How Smart Conformal Antenna provides the ability for the consumer to have more social connection in the car [9:15] How this technology integrates with 5G [10:00] Will Smart Conformal Antenna be used in luxury brands or non-luxury brands [11:27] Smart Conformal Antenna integration with vehicle-to-everything (V2X) solutions [12:40] When the industry will start adapting Smart Conformal Antenna [13:45] Gerhard shares the automotive trends he sees for the next ten to fifteen years   Sponsors Brought to you by HARMAN   Mentioned in this episode: HARMAN Smart Conformal Antenna   Tweetables:   Smart Conformal Antenna improves transmit and receive quality of the radio signal inside the vehicle. #HARMANConnectsMe #technology #ConformalAntenna #telematics #radioservices   Smart Conformal Antenna is 100% ready for 5G. #HARMANConnectsMe #5G #technology #ConformalAntenna #telematics   Smart Conformal Antenna will be mainstream in the upcoming years. #HARMANConnectsMe #technology #ConformalAntenna #telematics #radioservices