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I talk to Orlando Lovell about how she uses cake as her medium of design to tell important stories and why, even for designers, the medium is the message. Orlando is an interdisciplinary designer whose main medium is cake. You can read her book, CAKE - A Research https://issuu.com/orlandolovell/docs/cake_research (here). See more of her: http://orlandolovell.com/ (http://orlandolovell.com/) Also in the episode: Marshall McLuhan and his books Understanding Media and The Medium is the Massage. Audio clips of his lectures and TV appearances are taken from https://www.youtube.com/channel/UCI4-cqfoasZPD7snPQP2cMg (mywebcowtube) Correction: I say that the quote from Eating for Victory is by Emily Bentley. The author is actually Amy Bentley from NYU. Quotes from: https://nyuscholars.nyu.edu/en/publications/eating-for-victory-food-rationing-and-the-politics-of-domesticity (Eating for Victory Amy Bentley, NYU) https://link.springer.com/article/10.1023/A:1004954120815 (Fair division: From cake cutting to dispute resolution. Steven J. Brams and Alan D. Taylor.) Music for this episode is by Text Me Records/Grandbankss, Anna Domini Beats, Wayne Jones and Patrick Patrikios.