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Matt Travis has dedicated his life to helping mom entrepreneurs prioritize themselves and shift their subconscious habits to ensure sustainable business, health, and lifestyle growth. His passion stems from first-hand experience of the devastating effects of doing the exact opposite. It all started when Matt opened his first business, a fitness facility, on top of being a full-time teacher and a sleep-deprived first time parent. He was doing what most mom entrepreneurs do at the onset of their business journey: striving for success by working long hours and multiple jobs, serving everyone else first, and de-prioritizing self-care. These actions led to a slow and steady burnout and Matt’s health and relationships soon deteriorated.But a huge realization came from this painful experience: the awareness that he has spent his whole life seeking external validation still never feeling enough. As a child and young adult, Matt struggled with ADHD and exhausted himself trying to prove his worth by earning degrees and certifications along with his Masters in Health and Physical Education. It wasn’t until he became a Rapid Transformation Therapist that he realized the root of his, and so many others’, subconscious habits stem from not feeling enough.Observing his female colleagues and members of his fitness facility, majority mothers, Matt witnessed the same repetitive pattern which ignited the launch of his company, The Potential-U. The Potential-U empowers women to transform their subconscious habits and raise their lowest standards, so they can recognize their self-worth and build sustainable and successful businesses. Mom entrepreneurs are the change-makers of our society and the impact of helping mom leads to a healthier and happier home, community, and world. No mother should feel guilty about pursuing her passion or put her health and relationships at risk to grow and succeed in business.