“Sustainability as a guiding principle”
The new Mercedes strategy comprises six pillars. However, the Board of Management has made one topic a guiding principle across all of those six pillars: sustainability. What does that mean in concrete terms? How do we combine economic, environmental and social responsibility? Dr. Manfred Bischoff, Chairman of the Supervisory Boards of Daimler AG and Mercedes-Benz AG, explains the most important aspects in a comprehensive interview.