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In this episode, SOTA host Gabriel Barcia-Colombo speaks with David Goodman, former VP of  Digital Development a Marketing at Sothebys about the role of media in the arts, his work at Sotheby's, his trajectory into the art world, and how art infiltrates many corners of everyday life. -About David Goodman- Experienced C-Suite executive who has spent 30+ years running divisions of global multi-media organizations, spearheading/overseeing growth, revenue, marketing, content creation, production, product/technology innovation/services, distribution and oversight of some of the worlds most recognizable brands and properties. Most recently he served as Executive Vice President, Marketing and Digital Development at Sotheby's where he and his team (advertising, technology, content creation, audience development, exhibition design/creative services, sponsorship, membership) were responsible for numerous initiatives which resulted in record growth in audience (physical/digital), revenue, e-commerce sales, on-line audience, content creation (web, mobile, social, video, print, AR/VR) while incorporating best-in-class technology into client-facing products and processes.