Jessica Merchant (@howsweeteats) on Nailing Your Voice and the Importance of Being True to Your Brand

Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses, her favorite parts of the job (and least favorites!), and how staying true to her brand has helped her make better decisions. She’s as relatable as she is fun and we were so thrilled to have her join us for a very lively conversation. For more on For more about Trove: @trovebusiness For more about Gush a A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at

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