GTM is a group effort with Muhammad Yasin

Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?

In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success.

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

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Additional Resources:

Key Takeaways:

  • “Go to market is not just the sales channel.”
  • Small departments can make a big impact—with intentional strategy.
  • Good relationships between each team and department in your GTM strategy are the keys to success.


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