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Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, joins this episode of Social Pros to talk about storytelling and problem-solving with social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details What is the best way to create a message and narrative that truly resonates with your audience? Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, says it’s about answering their real questions. In business, many of us think we have solutions to our audience’s problems. We try to work backward and squeeze it into our audience’s story. But Tamsen says we should take a step back. We need to solve the problems our audience thinks it has first, even if we believe it’s something different. Tamsen is a big believer in creating a story in your marketing and social media, an idea she explores in detail in her book "Find Your Red Thread." In this episode of Social Pros, Tamsen shares her thoughts on making your ideas shine, why storytelling is so important, and how you can deliver real solutions that audiences want. In This Episode: 6:08 – What Tamsen means by wanting to “build the story that people would tell themselves” 8:00 – How organizations often lose sight of their brand narrative 9:43 – Why people resonate with the phrase “once upon a time” 12:13 – What a MacGuffin is and why you always need it to pay off in the end 14:27 – Why organizations need to determine who their idea is for 18:44 – Why Tamsen believes you shouldn’t try to plant an idea or manipulate your audience 22:27 – How to pitch an idea in an organization 26:18 – Tamsen’s approach to getting a new idea in motion 31:20 – How to avoid patronizing your audience with your solutions 32:18 – Tamsen’s advice for social pros on how to construct your ideas 34:27 – How Tamsen has changed her approach to social 40:27 – How organizations can change their messaging in the pandemic 44:32 – Tamsen’s top tip for those wanting to become a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics  Visit SocialPros.com for more insights from your favorite social media marketers.