Pitching a Podcast Sponsor: Create a Pitch Deck or One Pager/Single Sheet
In this episode, we give tips on how to create a simple yet effective pitch deck or one-pager to send to potential sponsors.
PITCH DECK
Here are some sites that have pitch deck templates:
Slides to include in your pitch deck:
- TITLE: Podcast Artwork, Name, & Tagline
- ABOUT: Short summary, podcast info & genre, mission, etc.
- AUDIENCE/STATS: Downloads, listener demographics, and/or podcast industry stats
Get podcast industry stats from: Buzzsprout Global Stats (https://www.buzzsprout.com/global_stats), Edison Research (https://www.edisonresearch.com/podcast-research), or Podcast Insights (https://www.podcastinsights.com) - PRICING: List cost per 1,000 downloads, bundle discounts, or just a flat-rate you feel comfortable with.
- TEAM/CONTACT INFO: Include people making the podcast happen, along with the podcast email, website, and socials.
ONE PAGER/SINGLE SHEET
Use a resume or newsletter template from any word processor to create a one pager to send to a sponsor. Be sure to include the five items listed for the pitch deck slides on the single sheet.
Remember to save your pitch deck or one pager so that information can be updated in the future as your podcast grows!
Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Podcasting Q&A is hosted by Jordan Blair @jordanpods