Amazon’s Marketing Stream Explained: A Technical Breakdown
Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?
Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.
We’ll see you in The PPC Den!
???? Highlights
- 0:00 Intro– Meet Ad Badger’s Chief Technology Officer
- 3:40 How does Amazon Advertising’s API work?
- 6:25 Marketing Stream’s improved data granularity
- 13:20 Marketing Stream’s No Throttling
- 16:01 Near real-time messaging
- 17:39 More reporting dimensions (beta)
- 19:54 Insights on deltas instead of aggregates
- 21:18 Marketing Stream simplifies workflow
- 23:23 Marketing Stream’s technical limitations
- 27:22 Why are there limitations in regions?
- 28:57 Only available for advertising data
- 30:15 What does not supporting Queues mean?
- 32:23 Differing data depending on the source
- 35:51 Marketing Stream’s attribution window
- 39:43 Ad Badger’s implementation of Marketing Stream
- 47:17 Outro– More coming soon!
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???? Resources & Links
- Where to find Nick
- Check out the Amazon PPC Software Tool Nick built
- (book) The Lean Startup
- What Are Dayparting & Weekparting in Amazon PPC?
- Amazon Key Metrics: What Do I Track & How Do I Influence It?
- Amazon’s Marketing Stream
- ????
- Never miss the latest in Amazon PPC tips and best practices
- All our episodes and show notes
- Check out the Ad Badger App
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nickholas Isber
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin