243: The Difference Between Prospecting and Marketing
How much time are you spending on marketing versus prospecting to grow your business?
There are two sides to your business: prospecting and marketing.
And I personally believe that a lot of you are relying too heavily on the marketing side.
And that's one of the reasons why you're feeling stuck.
Don’t get me wrong, marketing is important; however, marketing alone is not enough to build a business.
What I want you to understand is that marketing is meaningless unless you're using it to drive your prospecting….and most of you are NOT spending enough time prospecting,
Today, I’m going to share the difference between PROSPECTING and MARKETING, and how to shift most of your time to prospecting in order to build your business.