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When we work on investor pitch decks, one of our questions to founders is, "What's your G2M / distribution strategy?"

Too often we hear, "Social media", "buying ads", or "SEO".

Now, it's not that these channels don't work, it's that it usually requires a ton of upfront capital to even start to figure out what's working and what's not.

Capital that you don't have yet, for CAC that won't pay you back for a long time (potentially ever).

On top of that, once you do have the keyword or targeting figured out, the platform could change its algorithm overnight, leaving you back at square one.

Hadi Radwan's insuretech startup, Asteya, has successfully raised $15 million, processed over $20M in Premiums, and achieved $5M ARR.

At the core of their success is a B2B2C distribution flywheel.

This model has significantly lower CAC than the aforementioned paths, with higher LTV, and way more control over the outcome.

He steps to the mic in this week's episode to share exactly how they've done it.

We also learn how his experience from Lebanon, to Boston, to London has shaped his communication style.

Find Hadi online:

LinkedIn: https://www.linkedin.com/in/hadiradwan/

Find Asteya online:

Website: https://www.asteya.world/

This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman

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