The power of qualitative data | Jon Neher, Vendasta
On this week's episode of https://www.productmarketingalliance.com/product-marketing-life-podcast-series/ (Product Marketing Life), host Mark Assini is joined by Jon Neher, Product Marketing Manager at Vendasta. The pair discuss the power of qualitative data as part of a product marketer’s storytelling toolkit including how to elevate the importance of qualitative data within a quantitative-focused environment, and some tools Jon's found useful in uncovering qualitative data that goes beyond traditional customer interviews. Want more on storytelling? Tune in to our https://www.productmarketingalliance.com/storyselling-podcast/ (StorySelling podcast). While you're at it, why not become a https://www.productmarketingalliance.com/signup/ (PMA Pro Member)?