370 - Behind the Membership: ProcessDriven
In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towards her success. Essential Learning Points:The accidental marketing that led to a SURPRISE waitlist of potential buyers. How starting a membership has given people value while solving practical issues around software updates. How Layla made the transition from service provider to full-time membership owner. The ONE thing she’s used to overcome the challenge of supporting her members colleagues. The aspect that’s been one of the hardest things to build due to the nature of her niche. Reasons behind her pricing strategy in correlation to understanding member pain points. How recognizing the main value of the membership has led to worrying less about what free content to provide. The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members. Important Links: https://processdriven.co/ ( ProcessDriven) Layla’shttps://processdriven.co/youtube ( YouTube) channel ProcessDriven Collectivehttps://processdriven.co/group ( Facebook) Layla’shttps://www.instagram.com/processdriven.co/ ( Instagram) Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!