The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)
Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why. But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way. In episode 153, you’ll learn: 1. How brands with limited marketing spend leverage the potential of influencers 2. Common myths around influencer marketing 3. A proven 3-step influencer marketing blueprint