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On this weeks episode of the show we continue our look at sustainability and I speak to Catherine Grum of BDO about the role that diversification is playing in this. We look at what diversification is, what is driving the conversations that are being held about this and how to navigate the complexities that can arise when looking at diversifying. We discuss the role that diversification can play in helping families achieve their sustainability agenda's. You can find out more about Catherine on Linked In: https://www.linkedin.com/in/catherinegrum/ (https://www.linkedin.com/in/catherinegrum/) Or at the https://www.bdo.co.uk/en-gb/services/tax/private-client-services/family-business-advisory (BDO Family Business Services) page Support the Show The podcast is entirely self-funded by me. I am not looking for sympathy as it is something that I love to do and I have a passion for providing great content for family businesses across the world. Some listeners have asked for ways in which they can support the show, be that through reviews, sharing with friends or a donation. As such I have set up a page that outlines all the ways that you can support what I am doing. www.fambizpodcast.com/support Work With Russ If what I have spoken about in the show resonates and you want to discuss how I can help you and your family business drop me an email: russ@familybusinesspartnership.com or head over to www.familybusinesspartnership.com Sign up to the Newsletter You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to www.fambizpodcast.com and sign up now Support this podcast