10. Visa - Led by purpose ft. Adrian Farina
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it. He highlights the importance of curiosity being a fundamental trait, investing in your customers, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech (https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html). If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter (https://twitter.com/FinTechInsiders) where you can join the conversation, alternatively email podcasts@11fs.com! Special Guest: Adrian Farina.