How Wrangler is marketing to Gen Z as well as older brand loyalists | Ad Age Marketer's Brief | lystn | Audio Stories, Podcasts, Originals

How Wrangler is marketing to Gen Z as well as older brand loyalists

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

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How Wrangler is marketing to Gen Z as well as older brand loyalists2 years ago

20:18

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