Increasing Visibility and Credibility with Press Releases

Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility through press releases.

Mickie founded eReleases over 22 years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.

He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets.

Mickie lives in Baltimore County with his family and two feuding cats.

He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.

What you will learn

  • How Mickie found himself writing press releases for businesses
  • Visibility: Why it’s the most common challenge for small businesses
  • How social media impacted Mickey’s company, eReleases
  • The evolution of written word communication
  • Find out how Mickie scaled his company to where it is today
  • Discover why eReleases is different from other press release competitors
  • Learn how to write a killer PR headline
  • How does A/B testing help increase customer lifetime value?
  • Discover why Mickie stopped micromanaging his employees and how he empowers them instead
  • Plus loads more!

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