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Unless you’ve been living under a rock, you know times are crazy right now—from a global pandemic and unprecedented economic environment to a contentious election season and interest rates spurring more loan volume than many lenders have seen in decades. In times like this, it’s tempting to go into execution mode and focus purely on the day-to-day. Still, despite chaos and unpredictability, the best lenders are refocusing their businesses, aligning their resources and skills, and doubling down on their strengths. How do they manage this? We sit down with Maxwell’s CEO and Co-Founder John Paasonen to discover why finding and committing to your core competencies is critical to your long-term success, perhaps now more than ever.