Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators

We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace). Before heading up affiliate at Our Place, Emily traveled the country—and the world—working in PR in the music, hospitality, food and fashion verticals. She’s worked with content creators at Sole Society and has led affiliate marketing at Everlane. 


In this episode, we discuss how Our Place approaches influencer marketing and what content creators can do to create a successful brand pitch. Emily shares: 

  • What she looks for in a content creator 
  • The common mistake influencers make when pitching to work with Our Place
  • Why Our Place employs a multi-month campaign approach
  • Advice for brands who are just beginning to work with content creators
  • KPIs for a successful influencer partnership
  • ...and so much more!


For more on Emily:

https://www.linkedin.com/in/emilydchan/


For more about Trove: 

@trovebusiness 

www.trovebusiness.com


For more about Trove Partner Gush & Grow:

@gushandgrow

www.gushandgrow.com


A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.


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