GDP Ep27 - Measuring your Email Marketing performance
'What you cannot measure, you cannot improve' is a saying that one needs to always keep in mind when it comes to Growth Marketing. Its true for Email Marketing as well. In this episode, Piyush walks you over the various metrics you should be measuring and tracking as part of your efforts. Think beyond the subscribers as he goes on to say. In this episode, the following gets covered: Think beyond subscriber count Metrics to track: Open Rate, Click-through rate, Conversion Rate, Bounce Rate, Unsubscribe rate Measure using MailChimp and Google Analytics Join the "Grow Daily Podcast" mailing list here - http://bit.ly/2BdfDgX If you have any feedback or comments, please drop a mail to hello@piyushagarwal.com Do subscribe to the channel, share among your friends and add your review to help us keep growing. --- Send in a voice message: https://anchor.fm/growdailypod/message