GDP Ep17 - Re-branding for Growth
Re-branding is one of the ways brands try to showcase their changing direction and evolving story. It can also be a great Growth driver if done right. Piyush talks about the reasons of undergoing a rebranding excercise and helps you identify if your brand needs to undergo the process. In this episode, the following is covered: What's rebranding and how can it help? - Proactive vs Reactive When to rebrand? Determine the catalyst How can rebranding help your brand grow? Learn to tell your brand story - All Marketers are Liars by Seth Godin If you have any feedback or comments, please drop a mail to hello@piyushagarwal.com Do subscribe to the channel, share among your friends and add your review to help us keep growing. --- Send in a voice message: https://anchor.fm/growdailypod/message