lystn

In this week’s episode, we talk with Geoff Atkinson, Founder a CEO of Huckabuy, an SEO platform focused on a technology-based approach to SEO. We talk about Geoff’s evolution from ski-bum to SEO to CEO, his time and experience at Dartmouth College, how he went from Email Marketing Manager to leading all SEO a Digital at Overstock as marketplaces were on the rise, what it was like being part of the acquisition of Portico, and what drove him to found his own company Huckabuy and take it from a coupon-website to a SaaS SEO company. For our weekly topic, we discuss the ins and outs of doing Enterprise Ecommerce at massive scale, and what strategies Geoff was able to use during his time at Overstock that still work today. And lastly, we take more weekly Twitter questions and award more swag. So get your popcorn ready as we tell Geoff’s SEO story and have another great roundtable discussion.