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In this episode, the Season 2 finale, we talk with Dan Leibson, Vice President of Search at LocalSEOGuide. We talk about his passion for gardening, anything green, his family, and his goal to retire by 45. From a career perspective, we cover Dan’s background doing bulletin boards in the early 90s, being online and connected his early days, his political science background, and his decision on whether to go to law school versus a career in marketing, why SEO ended up being the best decision for him, building the frameworks of an SEO service offering, and more. In the news we talk about Google’s announcement that Google Shopping is free so brands can add products and Whitespark’s introduction of a Yext replacement service. Finally, we deep dive into Local SEO strategy, talk about the most important aspects of a good local SEO strategy, discuss the good and bad points of various local aggregator services, talk about local SEO misnomers, and more.